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Incorporation 101: Doing Business Under a Fictitious Name.

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What is Assumed Name (DBA)?

Assumed name (also called “fictitious business name”, “trade name”, or DBA for “doing business as”) is a legal way to do business under a particular name that you file with the county.

Its the easiest and most cost effective way to do business under a new business name without having to create an entirely new business entity. With DBA you can accept payments, advertise, and otherwise present yourself under that name.

Advantages of DBA

Disadvantages of DBA

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